Rad Company

Riding and shooting on a film set


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About

Brandon Semenuk's Rad Company takes audiences on a high-performance visual ride. With stunning imagery, progressive freeride action, a plethora of mountain-bike-riding and filming styles, and cutting-edge visual effects, the film picks up where the iconic NWD franchise ended nearly five years ago.

On the film’s shoots in Utah and Fiji, two Red Bull Photographers got the opportunity to shoot stills on set with the athletes in action.

The true spirit of the film is revealed in the resulting variety of dynamic action and lifestyle photos, which highlight the astounding skills of these adrenaline-fueled athletes and what they're ultimately capable of achieving.

Photographer: John Gibson | http://www.gibsonpictures.com
Photographer: Sterling Lorence | http://www.sterlinglorence.com

View The Trailer